You’re looking into Amazon Product Research, huh? Be prepared for a ride that’s as thrilling and exciting as a Six Flags Rollercoaster. The quest to create the perfect product doesn’t happen overnight. It is more like a Indiana Jones adventure.
Amazon is a huge market with countless opportunities. Each potential product is difficult to locate unless Sherlock Holmes has some skills. Trends can be a great place to begin. Trends will lead you as a flashlight through a dark cavern. Watch what’s trending and what isn’t. Remember the fidgetspinners of old? One minute, they are the best thing since sliced bread; the next moment, they are collecting dust in a junk drawer.
Use tools, such as Jungle Scout (or Helium 10). They have the inside scoop of your competitors. These aren’t crystal balls. More like cheat code. These codes provide information on market saturation and search volumes as well as sales data. You’re now in a data-rich world, but you don’t want to get bogged. The power of numbers can make you feel like an undead zombie, trapped in a mathematical state.
Ever played “Where’s Waldo?” Find a niche that has low competition is like playing “Where’s Waldo”. The holy grail is a niche where there’s low competition and high demands. Consider new ideas. What problem is there to be solved? What is that thing people need but never knew? These answers will help you find gold.
Pricing is more tricky than Grandma’s secret recipe for pie. A price that is too high will make you look like the Amazon Dollar store. Peep at your competitors to discover the sweetspot. Don’t compete just on price. Bring in something extra. Maybe you can offer faster shipping times, better customer service, a bonus, etc. Whatever floats them boat.
Talking about suppliers. Don’t let communication be like talking to an invisible wall if your supplier is halfway around planet. Establish a good partnership. It’s not good to discover that the company has cut corners only after you’ve made a purchase. Use Alibaba, Global Sources or similar platforms. Ensure they’re genuine, not a one-off operation.
Product reviews are crucial to your success. Imagine your product pages covered with glowing reviews. Potential buyers will trust these star ratings. You should ask for feedback with care. Everyone dislikes rude, pushy people. Treat them like friends and they will return the favor with good reviews and loyalty.
Your product listing on Amazon needs pizzazz. Think of your product listing as a movie trailer that attracts customers. You need a title that’s not only keyword-rich but also makes sense. Images? Images? People tend to buy with their eyes. Bullet points need to be digestible quickly, like fast-food for the brain. Throw in a YouTube video if you have one. People are glued on screens. Give ’em whatever they want.
Although keyword research can seem like deciphering ancient hieroglyphs, it’s essential. Ahrefs MerchantWords are two tools that unlock the secrets. Sprinkle these keywords into your title or bullet points. They are like breadcrumbs that guide buyers to your website.
Sales rank is a report card and everyone wants a A+. Your rank affects the visibility of your products. PPC campaigns, promotions and other PPC strategies can kickstart your early sales. PPC is akin to playing the lotto; you need to spend cash to make it work. Watch your campaigns closely. Be sure to fine-tune campaigns so that you don’t waste money.
Be flexible. Amazon can be unpredictable. Just as you think you know the secret, Amazon will change things. Changes in policies, algorithm updates. Stay informed, be flexible, and stay on the cutting edge. It’s not a good idea to be seen as the dinosaur.
Amazon research is a combination of art, science, and intuition. If you do it correctly, it is like cooking the perfect food. Following these tips will lead you to the perfect hidden treasure among Amazon’s endless rows.